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Barcelona sign ¬57 million deal with Beko for training shirt sponsorship

Barcelona sign ¬57 million deal with Beko for training shirt sponsorship
From ESPN - February 15, 2018

BARCELONA -- Barcelona have signed a new three-year sponsorship agreement with Turkish electronics company Beko, with sources confirming to ESPN FC that the deal is worth around 57 million.

President Josep Maria Bartomeu presented the agreement -- which will see Beko's logo move to the front of the training shirt -- at an event at Camp Nou on Wednesday attended by first-team defender Gerard Pique.

The previous deal between Barca and the domestic appliance suppliers was signed in 2014, runs through until this summer and is worth around 10m annually.

That agreement was for Beko's logo to be used on the club's shirt sleeve and on the back of the training kit.

The new agreement, at 19m per year, will be worth more than 14 of the Premier League clubs' main sponsorship deals.

"This association with a leader in their field is fundamental for the club to continue leading the way among world football's elite," Bartomeu said of the agreement.

Bartomeu has reiterated several times that his target is to increase Barca's revenue to over 1 billion per year.

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