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FC Cincinnati secures shirt sponsorship contingent on joining MLS

FC Cincinnati secures shirt sponsorship contingent on joining MLS
From ESPN - November 14, 2017

FC Cincinnati's bid to secure one of the two MLS expansion slots in December received a boost on Monday, when the club announced a jersey sponsorship deal with Mercy Health.

The deal is contingent on Cincinnati being selected to join MLS next month.

While terms of the agreement were not disclosed, FCC stated that it is "on par" with Atlanta United's deal with American Family Insurance. Sources later confirmed to ESPN FC a Sports Business Daily report that the deal is worth around $5 million a year for 10 years.

"Mercy Health's partnership with FC Cincinnati reaffirms the strength of the business community's support for FC Cincinnati's MLS vision," club owner Carl Lindner III said in a statement. "With an assist from Premier Partnerships, two incredible organizations are coming together for the benefit of our community by bringing MLS to the Queen City. Mercy Health's long-standing history and the nearly $1 million in daily community benefit it extends across their footprint is commendable.

"We look forward to enhancing that impact with our commitment and partnership in building community gardens, soccer camps for underserved communities, health events and screenings and more. This is a great day for the city of Cincinnati and for our region."

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