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A Warriors Consultant Explains How High Fives Help Win Basketball Games

From Deadspin - October 23, 2017

Senior Producer: Kiran Chitanvis | Producer: Theo Schear | Creative Producer: Eddie Costas

In an age of unprecedented analytics across sports, its getting increasingly difficult for teams to hone in on untapped avenues for optimization. Its possible, then, that the Golden State Warriors have reached final frontier of quantification by bringing in renowned UC-Berkeley Social Psychologist, Dacher Keltner, to consult with the coaching staff about on-court chemistry.

In 2010, Keltner published a study entitled Tactile Communication, Cooperation, and Performance: An Ethological Study of the NBA that says things like:

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